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Cereal entrepreneur

A bowl filled with donuts and sprinkles.
A cartoon character with a spoon in his hand.

Home Care as a form of self expression.

Method
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Health & wellness as a lifestyle pursuit.

Olly
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Pushing our bodies harder and longer.

Will Perform
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Experiential Retail.

Cast
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Blurring of health and beauty.

Welly
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Meet Eric

Eric Ryan, co-founder of method, OLLY, Welly, Cast, and WILL PERFORM, is a serial entrepreneur who redefines categories by bringing wonder and joy to consumer products. His brands merge sustainability, health, and style, to turn everyday products into lifestyle essentials.

Say Hello
A man in a suit and tie smiling.

Media & Speaking

Eric is a contributing editor at Forbes, penning insights under the Cereal Entrepreneurs column—a creative collaboration with Mickey Rapkin. As an author with two titles to his name, Eric extends his expertise beyond the written word, frequently engaging with the broader media landscape and the speaking circuit. His dialogues traverse the intersections of design, entrepreneurship, culture, and the art of brand cultivation.

Media & Speaking
An image collage of Magazine covers featuring Eric Ryan

Investing & Advising

Cereal backs and guides brands anchored in a cultural shift with joyful product and brand propositions.

Consumer Products

California Naturals
Goodles
Ghetto Gastro
Supergoop!
Cake

Hospitality & Restaurants

Mixt
Flour + Water Pizzeria
Silver Sands
Holy Grail Donuts