In 2001, Eric Ryan and Adam Lowry launched method, a brand that shattered preconceptions by proving that eco-friendly can indeed be effective. At a time when "green" equated to niche and the broader public remained skeptical about the cleaning power of natural products, method emerged as a trailblazer. It made sustainability stylish and positioned eco-conscious home care as an extension of self expression through its commitment to high design and deep sustainability.
Before OLLY reimagined the vitamin space, navigating the supplement aisle was a daunting task—confusing layouts and uninspired design left consumers overwhelmed. Eric tapped into the zeitgeist, understanding that Millennials didn't just value health and wellness; they wove it seamlessly into their lifestyles. OLLY emerged as a pioneer, transforming the vitamin market with its beauty inspired packaging, benefits-focused formulations, and premium flavors that set a new industry benchmark.
Eric and Serena Williams co-created WILL Perform, a brand that's redefining body care for athletes and active individuals. They spotted a niche for products tailored to women and younger consumers in the pain and recovery space. Leveraging the popularity of athleisure, they introduced “active care” to personal care, acknowledging today’s trend of pushing physical boundaries. WILL Perform embodies this shift, offering innovative solutions for a generation that values wellness and performance equally.
Eric envisioned a world where stepping into a jewelry store sparks joy rather than the all-too-common feeling of intimidation fostered by an overly serious ambiance. He noticed the fine jewelry sector clinging to outdated "man as hero" narratives, ignoring the burgeoning trend of women indulging in self-purchases. Cast was born out of the desire to revolutionize this narrative, crafting a retail experience that's as inviting as it is playful.
Welly champions the notion that every injury is a badge of honor, a testament to a life fully lived. Eric saw an opportunity in the somewhat stale first aid category, which teeters on the edge of health and beauty, ripe for a design-driven makeover. Welly reimagined first aid with its iconic tin containers, blending modern aesthetics with practicality, making the search for the perfect bandage not just easy but stylish.